012018 · Attapur
One kitchen, one ambition
We started as a compact, cloud-kitchen-style operation with one goal: a shawarma brand known for great taste, dependable consistency and a better customer experience.
Hyderabad · Since 2018
Hyderabad's most loved shawarma.
Fresh, juicy shawarma in Hyderabad. Taste is our identity. Hyderabad is our home.
Hyderabad-born and trademark-registered, now serving 12 outlets across Telangana and Andhra Pradesh, with the same recipe and the same portion at every counter.
- 2018Founded in Attapur, Hyderabad
- 12Outlets and growing
- 2States: Telangana and Andhra Pradesh
- 6Bread choices for every shawarma
®Our name and our crowned mascot are registered, protected brand assets.
Who we are
One brand. One standard. Every outlet.
The Exotic Shawarma® is a Hyderabad-born, trademark-registered quick service restaurant brand, founded in Attapur in 2018.
We've built everything around one idea: the shawarma you love at one outlet should taste exactly the same at the next. Clear SOPs, training systems, quality controls, portion standards and operational audits keep every outlet consistent as we grow.
From our kitchen
Shawarma in Hyderabad, every single time.
Explore
Everything we are, one page at a time.
Our menu, our 12 outlets, the story of how we got here and what it takes to run an outlet of your own.
Our journey
From one kitchen to 12 outlets.
We never set out to open the most outlets. We set out to make every one of them taste the same.
02Early on
Fundamentals first
Instead of rushing to expand, we mastered the basics: our product, our customers, and what keeps them coming back.
03The lesson
Good recipes aren't enough
Lasting quality needs control over every stage: ingredients, preparation, portioning, hygiene, training, speed and service. So we turned what we learned into systems.
04Today
12 outlets, 2 states
11 outlets across Hyderabad and 1 in Kadapa, which proved our product, processes and systems work just as well in a new market.
05Next
New cities
Bengaluru, Mumbai, Delhi and key cities across Andhra Pradesh come next, then the rest of India and beyond.
01 / 05
Franchise
Bring Hyderabad's favourite to your city.
A long-term partnership backed by our operations, training, audit and brand teams, from before you open for as long as you operate.